Privacy Policy

Last updated: 16/11/2025

This Privacy Policy explains how Jones Jewellery (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use this website, make a purchase, or contact us.

We are committed to maintaining your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using this website, you agree to the terms of this Privacy Policy.

1. Who We Are

Jones Jewellery is an independent jewellery business based in Turvey, Bedfordshire, UK, specialising in handmade memorial, permanent, and custom jewellery.

If you have any questions regarding your data, you can contact us at:

Email: [email protected]

Location: Turvey, Bedfordshire, UK
Opening Hours: Mon–Fri, 9am–5pm

2. What Personal Data We Collect

We may collect the following types of information:

A. Information You Provide Directly

- Name

- Email address

- Phone number

- Postal address (for delivery)

- Booking details (preferred service, date, time)

- Order details

- Payment information (processed via Stripe, never stored by us)

- Any messages or enquiries you send

- Inclusions information (ashes, hair, fur, breastmilk)
(We treat these materials with dignity - but they are not classified as personal data under GDPR.)

B. Information Collected Automatically

When you browse this website, we may collect:

- IP address

- Browser type

- Device type

- Pages visited

- Time spent on the site

- Click activity

This is collected using cookies, tracking scripts, and analytics tools (if enabled).

C. Information Collected Through Third Parties

- Stripe (payment processor)

- GoHighLevel/GoThriveOnline (appointment calendar, website hosting, contact forms)

- Email service providers

- Social media platforms (if you contact us through Facebook)

These platforms may also collect data according to their own privacy policies.

3. How We Use Your Personal Data

We use your information for:

A. Providing Services

- Processing orders

- Creating and delivering jewellery

- Booking and managing appointments

- Responding to enquiries

B. Business Operations

- Order confirmation emails

- Delivery updates

- Customer service support

- Managing your account (if applicable)

C. Legal & Compliance

- Preventing fraud

- Maintaining transaction records

- Complying with UK laws

D. Marketing (only with consent)

- Sending updates, offers, or news

- Following up on abandoned checkouts

- Recommending products

You may opt out of marketing at any time.

4. Our Legal Basis for Processing Data

We process data under the following legal grounds:

Contract: To create and deliver your jewellery

Consent: For marketing, cookies, or optional data fields

Legitimate Interest: Improving services, responding to enquiries

Legal Obligation: Keeping tax/transaction records

5. How We Store & Protect Your Data

We take data protection seriously.

Your data is stored securely using industry-standard safeguards including:

- Encrypted systems

- Password-protected accounts

- Secure Stripe payment processing

- SSL certificate on the website

We never sell or rent your information to third parties.

6. How Long We Keep Your Data

We retain:

- Order information: up to 6 years (legal requirement)

- Booking information: 2 years

- Email enquiries: 12 months

- Marketing data: until you unsubscribe

- Website analytics: typically 26 months (unless set otherwise)

- Inclusion materials (ashes, hair, breastmilk) are not stored beyond the jewellery-making process except unused portions which are returned to you.

7. Sharing Your Data

We only share your data with trusted third parties necessary to operate our business, such as:

Stripe (payment processing)

GoHighLevel/ GoThriveOnline (forms, bookings, site hosting)

Shipping couriers (e.g. Royal Mail)

Email service providers

They do not have permission to use your data for their own marketing.

We do not sell, trade, or rent your data to anyone.

8. Your Rights Under UK GDPR

You have the right to:

- Access the data we hold about you

- Request corrections to inaccurate data

- Request deletion of your data

- Withdraw consent (for marketing/emails)

- Object to certain types of processing

- Request data transfer (data portability)

To exercise any of these rights, contact us at:

[email protected]

We will respond within 30 days.

9. Cookies & Tracking

This website uses cookies to:

- Improve functionality

- Deliver a smooth browsing experience

- Track website performance

- Enable booking and checkout systems

- Support marketing tools (e.g., Facebook Pixel or Google Analytics, if added)

You can control cookies via your browser settings or our cookie banner.

Full details are available in our Cookie Policy.

10. Children’s Privacy

This website is not intended for individuals under 16 years old.

We do not knowingly collect data from children.

11. External Links

This website may link to external sites (e.g., Facebook, MadeMe).

We are not responsible for the content or privacy practices of those websites.

12. Changes to This Privacy Policy

We may update this Privacy Policy at any time.

Changes will be posted on this page with a new “Last Updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: [email protected]
Location: Turvey, Bedfordshire, UK
Hours: Mon–Fri, 9am–5pm